“The Prada of Cupcakes” was our design brief for this project, the first of a number of retail outlets for Ghermez Cupcakes. With this challenge in mind we proposed a palette of sumptuous materials in an abstract yet elegantly detailed composition. The project combines large-scale elements that work at the scale of the mall with intimate details and lighting that facilitate personal engagement with their fantastic product. A subtlety-illuminated textured red portal frames a refined display case which houses the cupcakes. Emphasis was on design quality over quantity of floor space for the project with focus on the major counter / portal element as the signature feature for the flagship store.
CLIENT: Ghermez Cupcakes Pty Ltd.
SIZE: 20 sqm
LOCATION: Westfiled Bondi Junction, NSW
PEOPLE: John de Manincor, Adam Russell, Rafaello Rosselli [DRAW]
COLLABORATORS: Steensen Varming Lighting,
PHOTOGRAPHY: Adam Russell